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It's Not What You Pack, It's What You Deliver - New Online Class Added - October 2009

You've decided who will stand in the booth, and you've packed your displays and supplies. Now comes the fun part - preparation to be the most memorable, successful team as the show (and thereafter)! 

It's Not What You Pack, It's What You Deliver – Maximizing Your Expo Success

Participation in an expo or tradeshow requires an investment – of dollars, time, people. Getting the most from your efforts – boosting your ROI – should be a priority.

In this course, using the accompanying workbook, you'll:

  • Define success – clearly defining your goals

  • Develop your 5 second hook, your strategy for engagement

  • Create your own Unique Benefits Proposition (U.B.P.)

  • Prepare and practice your best consultative questions

  • Learn to make your booth, team and company truly memorable

  • Quickly move suspects to prospects (and ultimately to customers/clients)

COURSE OUTLINE:

  • Intro to show preparation

  • Defining your purpose – goals and objectives

  • Brainstorming differentiation – how will you stand out?

  • Developing you U.B.P. (unique benefits proposition)

  • Your 5 second hook, and engaging your prospects

  • Rules of engagement – gathering info, pre-qualifying

  • Delivering – your action plan, sense of urgency and follow up

 

WHAT YOU'LL LEARN:

This course will help everyone from newbies to the most seasoned of expo and tradeshow participants get more bang for the buck from your next event.

WHO SHOULD/NEEDS TO ATTEND:

Any person interested in the green and sustainable world, whether from a personal, business or world perspective will benefit from this module.