ON-DEMAND CLASS: It's Not What You Pack, It's What You Deliver - Maximizing Your Expo Success
You've decided who will stand in the booth, and you've packed your displays and supplies. Now comes the fun part - preparation to be the most memorable, successful team as the show (and thereafter)!
Participation in an expo or tradeshow requires an investment – of dollars, time, people. Getting the most from your efforts – boosting your ROI – should be a priority.
In this course, using the accompanying workbook, you'll:
- Define success – clearly defining your goals
- Develop your 5 second hook, your strategy for engagement
- Create your own Unique Benefits Proposition (U.B.P.)
- Prepare and practice your best consultative questions
- Learn to make your booth, team and company truly memorable
- Quickly move suspects to prospects (and ultimately to customers/clients)
COURSE OUTLINE:
- Intro to show preparation
- Defining your purpose – goals and objectives
- Brainstorming differentiation – how will you stand out?
- Developing you U.B.P. (unique benefits proposition)
- Your 5 second hook, and engaging your prospects
- Rules of engagement – gathering info, pre-qualifying
- Delivering – your action plan, sense of urgency and follow up
WHAT YOU'LL LEARN:
n="left">This course will help everyone from newbies to the most seasoned of expo and tradeshow participants get more bang for the buck from your next event.
WHO SHOULD/NEEDS TO ATTEND:
Any person interested in the green and sustainable world, whether from a personal, business or world perspective will benefit from this module.
Cost:
$39.95 (non-members)
FREE (OGV Members)
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