Is “green” the same thing as “sustainable?” If not, what is sustainability? Will this cost me money to accomplish? And, why does it seem that, all of sudden, everyone cares about this so much? 

Well, for starters, many parts of sustainability aren’t really new at all. Lean manufacturing, for example, has been around for quite some time. And, no, some companies have actually found “hidden profits” when taking sustainability seriously and acting accordingly. 

What is new is how members in your supply chain, both upstream and downstream, are paying close attention to how you balance the three P’s – people, profit, planet. Why should they care? Because study after study show the average consumer finally cares. 

This isn’t just about government regulation – although that certainly plays a role for many industries. This isn’t just about big business suddenly finding a soul – but that, too, is playing a role in the urgency around being able to plan, execute and demonstrate your sustainability. 

It’s the combination of all of these factors – consumer demand, government regulation, corporate responsibility – and more. And, they all affect you in one way or another. In this section you’ll find resources to help you plan, execute and demonstrate your “green value” to everyone in your world.